Search Engine Optimisation (SEO) is a process of improving the online visibility of your website in the results displayed by search engines. In order to get your website listed on the first page of search engine results you will need excellent content and appropriate keywords. A successful website should have the following attributes:
- It should be easy to read and follow
- Provide relevant information to the readers
- Have relevant working links
- Be updated regularly
Page titles, headings, keywords, image tags, content and your internal link structure are also very important to SEO as well as load speeds, mobile compatibility and other components.